Platform features
Every primitive Indian SaaS & D2C teams need to message customers — and bill for it.
Six categories, dozens of features, one workspace. Below is what ships in the box today. Everything is API-first and documented in OpenAPI.
Channels
One API. Every channel your customer is on.
- WhatsApp Business via Gupshup — templates, sessions and media
- SMS via MSG91 with full DLT (entity ID + template ID) handling
- Voice IVR & click-to-call powered by Exotel
- Transactional & marketing email via AWS SES with bounce / complaint tracking
- RCS messaging and mobile push (FCM / APNS)
- OTP API across SMS, WhatsApp and Email with retry routing
AI
LLM-powered replies, summaries and intent routing — built in.
- AI Agents inside flows — drop-in node for LLM-generated replies
- Intent detection that routes incoming messages to the right team
- Auto-summarisation of long threads in the unified inbox
- Bring your own model — OpenAI, Anthropic, or self-hosted endpoints
Automation
ManyChat-grade visual builder for India-priced volumes.
- Drag-and-drop visual flow builder with triggers, branches and delays
- Campaign scheduler with audience segments and throttled sends
- CRM-native triggers — new contact, tag added, deal stage change
- Dead-letter queue with replay UI for failed jobs
Billing
Charge in INR, raise GST invoices, meter every message.
- Razorpay subscription plans and one-time top-ups
- Auto-generated GST-ready PDF invoices with HSN codes
- Per-message metering across all channels in one dashboard
- Prepaid wallet mode with low-balance alerts
Security
Enterprise controls without enterprise contracts.
- Connector credentials encrypted at rest with AES-256-GCM
- Webhook payloads HMAC-SHA256 signed and verifiable
- Workspace-level RBAC with admin, agent and viewer roles
- Immutable audit log of every config and message-send action
- Multi-tenant isolation — every query is workspace-scoped at the DB layer
Developer Experience
Built by devs, for devs. No SDK lock-in.
- OpenAPI 3 spec + interactive Swagger docs at /docs
- API keys with granular scopes and per-key rate limits
- Outbound webhooks for delivery, reply, bounce and flow events
- TypeScript-first monorepo and openly typed contracts
- Sandbox workspace mode for safe integration testing